reclaimed

What is Green Design and Why is it Always Brown?

Author
Holly Utech
Shea, Inc.
Contrary to initial impressions, what qualifies as "green" design actually has little to do with how a brochure or package looks. Even if the brochure for a given chemical company is on natural looking, speckled paper with a big leaf on the front doesn't mean that it has a low impact on the environment. Following are some simple guidelines that can help foster an understanding of what is true eco-design.
Resources

Web Resources

o2-USA Upper Midwest: o2umw.org/intro

Print Resources

Ecological Design, Van der Ryn, Sim and Stuart Cowan, 1996

The Green Imperative: Natural Design for the Real World, Papanek, Victor, 1995

Organizations

Printing Institute of Minnesota
2829 University Ave. SE
Suite 750
Minneapolis, MN 612-922-3638
www.pimn.org

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