
Paul Hawken challenges this truism in The Ecology of Commerce, explaining how his vision of "natural capitalism" merges goals of profitability and sustainability. Business-as-usual will not be sustainable for anyone. Our living systems are already in decline. We cannot continue to sustain our North American levels of consumption of resources; we would need a few additional planets to do so.
The strategies that define SRI are:
The project partners include Ramsey and Hennepin Counties, the Cities of Saint Paul, Minneapolis, Bloomington, the Minnesota Pollution Control Agency, and
Here are some tips to get started, with much more detail found in the book, ECOpreneuring: Putting Purpose and the Planet Before Profits.
1. Identify your Earth Mission
Research in psychology describes three types of barriers:
Q: How does Butter Bakery's product differ from a conventional restaurant?
You have been recycling your household garbage for years. You buy your groceries and cleaning products from your local co-op. Many of your clothes are made from organic cotton. Generally, you live a green lifestyle; however, how green are your banking and investment practices? Have you ever thought about banking or investing with a financial institution that matches your core beliefs and values?